It's not often that a seemingly common accessory could save your life, but here at Granola, we care about your well being. #theorangehat is a symbol of our love for your life. While designed mostly to keep you lookin' rad at the crag, it's blaze orange color also falls within international safety standards. Here's some scientific words from some smart people about it.
The International Hunter Education Association (IHEA) and the Canadian Ministry of Natural Resources define “Hunter Orange” as “having a dominant wavelength between 595 and 605 nanometers, a luminance factor of not less than 40% and an excitation purity of not less than 85%.”
Don't believe them? Well check out these bar graphs. Bar graphs are always right, right?
Wether climbing, hiking, trail running, or even just sittin' around on a log in the middle of a forest, you never know when your life could be in danger. Don't get shot by your friends. Don't become a statistic. Here's some folks who are using their heads and keeping safe out there.
Really though, have fun and be safe out there.