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Blog

The Granola products Blog is a behind the scenes look at what is going on with the Granola team. This blog follows production, new product development, granola team insights, ambassadors, and adventure.

Outdoor Retailer, The Granola Coverage

Granola Products

This past week I was lucky enough to attend the Outdoor Retailer summer show and it was incredible. I don't know if I should say I was lucky enough to drive out there, or cursed that I am too young to rent a car had I flown. I was forced, instead, to cover the distance behind the wheel of my own car. Although parts of the drive were brutal, it was well worth getting such a thorough tour of the West. The first notable stop we made was in Glenwood Springs, CO. Here I met the fine folk at Summit Canyon Mountaineering, made some new friends, and had the chance to explore Hanging Lake. 

The second stop we made was definitely the highlight of the trip: Moab, Utah. 

After arriving in Salt Lake City and attending the show on the first day, I was overwhelmed by magnitude of OR. The show is comparable to a casino, but set up for the outdoor industry. My purpose for attending was to make as many connections as possible and learn about the show for a potential future Granola booth. When I walked in I realized very quickly that the term "booth" did not apply to any of these companies. All the big outdoor brands built complete stores inside the convention center, so simply put: a table and a banner would not suffice. By the second day of the show I had met tons of people from all over the country, including representatives from Adventure 16, EMS, Backwoods, and even the brothers that started Yeti Coolers. It was exciting to be stopped by multiple people who loved our packs, had heard of us, or were looking for us in a booth. After having a back pack full of swag and contacts all over the country, I can say the trip was a total success. This is just another step towards our goals as a company. Thanks everyone for sticking with us!

 

-Conner Scott